Yesterday the official 2012 Olympic and Paralympic posters were unveiled to the world!
Now, I am a lover of most contemporary art pieces and generally a fan of quite a few of these artists, but honestly I don’t see the point of half of these posters!
I understand that each artists had to incorporate their own style and individual view on the games within their pieces but I believe the posters are don’t immediately tell you anything specific about the 2012 Olympics. I think they are too abstract and vague for the wider audience of the world, that the games should include, which is not exclusively revolved around these award winning artists.
Apart from Chris Ofili’s for the unknown runner,and Bob and Roberta Smith’s (paralympics) Love 2012 I feel that the rest of the posters do not deliver a strong enough message that will grab your attention, and make you excited about the Olympics, or have I misinterpreted the purpose of a simple poster?
Or is that what LOCOG intended to do?
Maybe LOCOG wanted the posters to feel abstract and mysterious, appeal to a more high browed artsy crowed, and make the cultural Olympiad seem even more exclusive.
Maybe LOCOG just wanted to show off Britain’s award winning artists without really thinking too hard about how the rest of the world would interpret it.
Maybe LOCOG just though they looked really cool and hip and young. Who knows?
And if you do want to see these for yourself all of the posters will be on display on at the TATE next year as part of the cultural Olympiad.